Merry Christmas!

… And Happy New Year!

is around the corner! These past twelve months have brought us exciting new developments. We have enjoyed sharing our year with you in our blogs and social media platforms. Pura Bathrooms Group is now tucking in for the festive season. We are already looking forward to sharing the next twelve months with you. Watch this space!

What’s next for Pura Bathrooms Group

With KBB around the corner, we are very excited to be exhibiting our retail brands; Imex, Flova, Deuco and Puracast. We have designed our stand to bring the best of them to our visitors.

If you will be attending the exhibition, we would love to hear from you and we will absolutely look forward to meeting you there. We have a few surprises for our customers, all very positive. We hope our stand will demonstrate what you can achieve being part of PBG.

Special thanks

We would like to say thanks to all the teams involved in building our new Crowborough HQ, for their dedication and patience. We announced the work in our December blog last year and due to unforeseen circumstances the project took longer than we anticipated, but we got there in the end. The result was stunning. Here is a snippet of how the work went, enjoy it in 4K so you don’t miss any detail!:

Our offices will close for the seasonal break at 12:00pm on Friday 22nd and will open again for business at 8:30am on Tuesday 2nd January 2018.

Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.

We look back at 2017

Good bye 2017

It is time to start planning our good-byes to 2017. Time is relative, but in PBG terms, twelve months have passed with incredible speed since we blogged for the first time in 2016. We can only assume the next few weeks will go just as fast for us as the last twelve months.

We have experienced growth, rebranding, new products. As many other businesses, we have experienced external, unusual circumstances in the form of Brexit. And, looking back at 2017, we can confirm this has been a transitional year for us, a year where we have prepared ourselves for 2018.

Here are some of the notes that we have taken in the last twelve months in preparation for next year:

Sales Team Growth

2017 has seen our sales team grow a third to enable us to cater for all the regions in the UK. As usual in our company, we have provided the new sales force with extensive training to ensure they will be ready for what 2018 has to offer.

Our sales teams cover all regions of the UK

New brochures and products

We launched our Go2 brochure in May and our customers received it well as the brochure covered three of our brands with extensive offerings.

Our Go2 brochure, despite initially lukewarm results, was finally a success and became synonym with convenience and easy access to our most of our products. Our business is continually evolving and our marketing strategy will aim to focus more into each brand.

Alma and Duro ranges are now part of the Imex offering. Each has very striking characteristics; Alma -derived from the word alma in Spanish- has been designed with delicate lines in mind, and Duro -derived from the word hard in Spanish- with a more masculine outlook, none have compromised in quality and include stylish furniture.

Digital Marketing Growth

This past 12 months we have seen some very exciting developments in the Digital Marketing department.

We launched our new group website! after several months of painstaking design. The new group website hosts our blogs, links to our five brands and their brochures and information about our locations.

You can now also find a new section dedicated to what can be achieved with the group brands called ‘Be inspired‘.

Our social media profiles have experienced growth of over 100% in the last twelve months. Are you following us yet, have you subscribed to us, joined us yet? Why not head over and connect with us!:

Exciting new blogs: as we promised, we have kept you updated of our business activity not only through our social media platform, but also our regular blogs.

We now have a rich amount of content dedicated to our social media strategy, bathroom furniture trends and even tips on how to build a bathroom showroom. But that’s not all, click here to find out how much more we have to offer.

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.


Our E-Business has grown exponentially. With more and more customers now registering to our E-Business platform, we are looking forward to providing our products in way that is more convenient for you.

We put together a blog back in July, where we laid down the benefits of using our E-Business login instead of more traditional methods. It just works!

Looking forward to 2018

We are very excited to enter 2018 having prepared for it for the last twelve months. With KBB just around the corner and new products, brochures, social media activity, new customers joining the Pura Bathrooms Group and business growth, it already looks hugely positive!

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.

Preparing for the KBB Exhibition

In preparation for KBB Birmingham 2018, we now look back at what we achieved in the 2016 exhibition, taking note of the positives to make it even more successful next year.

Pura Bathrooms Group has been a regular exhibitor at KBB for a decade. We had a stand in March 2016, and as always it was a fantastic experience for us.

About KBB

KBB Birmingham is the UK’s largest established kitchen, bedroom and bathroom brands gathering.

During KBB over 400 exhibitors meet to provide insights into the technological advances in the Industry, as well being presented the Innovation Award Winners.


Our design last year took a modern approach, where all our brands were integrated in a multi-shaped stand. In our design, visitors were able to find inspirational designs with Imex and Deuco integrated in the same display. Separate Flova wall boards and a sitting down area gave our visitors a comfortable place to take a break and discuss our designs with our CEO, Graham Wickens.

Tall virtual view of our stands

Side virtual view of our Deuco and Imex displays

Virtual view of the back of our stand

Inside virtual view of our Flova wall stands

Building the displays

Back in September I published our blog How to Build a Bathroom Showroom. I based my blog on a time-lapse that we had created while our teams built the new Conference Room in our HQ in Crowborough. In my blog I described a step-by-step guide on building a luxury bathroom showroom.

Our exhibition stands follow a very similar step-by-step procedure. From it’s inception in the form of a design agreement, to the design itself, gathering of materials and completion, our teams put together high quality, solid stands that could well stand the test of time, beyond the four days during which KBB takes place.

Check out these photos with our team working on our stands for KBB 2016:

Our stands

The result of all that hard work by our designers and building teams came together beautifully in our stunning Group stands:

KBB will take place from the 4th to the 7th of March 2018. We will share our new design for the 2018 exhibition nearer the time, watch this space!

Will you be attending? let us know in the comments below so we can look forward to meeting you then!