How to Build a Bathroom Showroom

How to build a showroom

Bathroom Showrooms

Earlier this month I had a chance to complete a time-lapse video showing the amazing work that our building teams carried out in our new conference room/bathroom showroom at our HQ in Crowborough, East Sussex. Our teams carried out the work in a space of a few months.

… So, when thinking about this month’s blog, the choice was clear: what takes building a quality showroom?

With the help of our Project Manager, Jeremy Gearing, we were able to put together a list of steps to follow when creating a high quality bathroom showroom. Jeremy kindly also provided the images that I have used in this blog to illustrate the steps.

Click to watch our time-lapse in 4K

First step: Bathroom Showroom Proposal

We work closely with our customers to create environments where we can show what our brands are about, and what can be achieved with them.

This starts with a business proposal where we agree with our customers:

  • space,
  • number and size of displays
  • budgetary commitments
  • building time-scales and;
  • any other factors

For example what team(s) of contractors will be involved, materials, etc. The project starts here with a carefull plan of what we need to achieve and how we can achieve this. In partnership with our customers. From then on, this becomes a collaboration project.

Our complete showroom in HPS, Newhaven branch

Second step: Bathroom Design

When we agree a proposal with a customer, our project manager and in-house designer, Lauren Sutton. She will sit down and design the new bathroom showroom using a CAD-based program to enable us 3D imagery.

Virtual Worlds 3D, the software used in-house, enable us visualising how the showroom will look when it reaches completion. Lauren carries out the design work in close collaboration with the customer, as their input during the design process is also necessary.

Our layouts are created using Virtual Worlds 3D

Third step: Raising the Orders

Raising the orders focuses on booking the materials and products once the layout has been agreed. This is the stage where the project materialises and starts taking form.

Ideally, there will be a storage facility where all the materials can be kept while the new bathroom showroom is being build. But this will not always be the case. When the materials can’t be stored during the duration of the building process, our suppliers will deliver them as an when our teams need to use them.

We obviously always prefer when storage is available, as this contributes to a much seamless flow. It also makes it easier for the teams of contractors as they have direct access to the materials.

Something else to take into account is whether the public will have access to the construction site while our teams are busy working in it. There are health and safety considerations that need to take place and it would be advisable to do the work without the distraction that high traffic areas entail.

[Fact] To enable us to realise our latest bathroom showroom project, which involved 10 displays, we used over 4,500 screws on planks of wood and it took over 1,000 hours of work!

Fourth step: Building from the Ground Up

The teams of contractors start by laying the floors first, using tiling and/or carpet around the showroom.

[Tip] Dust and water are constantly being cleaned on every step of the building process, before moving to the next task. To avoid dust build up and prevent any damage to the materials and products installed.

Bathroom showrooms normally don’t rely on the use of running water in their installations. Therefore, plumbers aren’t needed during these kind of projects. Installations featuring running water tend to be done in separate, independent areas where our customers can display the products next to each other. Thus benefiting from the same water source.

Some companies choose to use Foamex, which provides the same look as a ‘real’ installation and is faster to build with. However it isn’t a solid finish and can sustain damage more easily.

We are proud to carry out the building work using wood frames, high quality materials, concrete floors and tiling. The same way as it would be done in a home.

Using construction materials to support the displays ensure the durability of our displays. Also, it guarantees that our installations will enable a similar treatment than a bathroom would. Finally, it also allows visitors to test our products if they wish to test their quality.

Fifth step: Electrical Work

Lighting is normally left in the care of our customers. Once the last product is fitted, any electrical installations will be done by contractors. Some stores will have their own teams to carry out the electrical installations.

Sixth step: Final Touches

Once the building work is done, our team ensure that the products are fitted correctly and that the electrical installations are up to the highest standards.  Our project manager and designer, Lauren Sutton will then provide the final touches: towels and soap dispensers to match the theme of each display.

Real bathroom items give the displays a life-like appearance showing that we put care into every single detail, helping the store’s visitors visualise our products in their home.

Seventh step: Training

We provide our sales teams with the best training. Their knowledge will be then passed on to all our customers. We ensure to consistently equip our sales teams with product knowledge as well as technical knowledge.

Together with their experience and face-to-face relationship with our customers, this make them some of the best sales teams in the industry.

At times our sales teams are part of the work that the teams carry out in a new showroom. However, they spend a long time on the road visiting other customers and may not have the chance to be present when some of the building work is carried out.

On these occasions, when the new showroom is complete and before the showroom is open to the public, we train our sales teams on the work involved in the brand new showroom. This will also enable them to have full knowledge of the progress of any project.

The Result of our Passion

We put a lot of hard work into everything we do. We are always exploring new ways to make our showrooms a unique experience. Also, we understand that a new bathroom is a long-term investment. As result of this, we strive to be part of the exciting process that is choosing the perfect bathroom for your home.

A new bathroom showroom can also be an incredibly exciting experience for the store, as well as a step forward in every direction.

When a store takes the step to build a showroom with Pura Bathrooms Group, after relying on brochures to sell bathroom products, for our customer it means a new, elevated status. This is the time when a product on a page becomes a reality that can be experienced, touched, admired and, ultimately, be inspired by!


Would you like to be inspired even more? Visit our ‘be inspired‘ page for ideas for your new bathroom!

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

Puracast Premium Baths

Baths of strength and quality

Recently, we introduced our new Deuco video banner. This week is the turn of Puracast premium baths. In this blow we zero in on the brand’s drive for quality and strength, becoming part of its core identity.

What is Puracast?

Puracast baths are the ultimate premium bath. Hand finished in the UK to the most exacting of standards. Puracast baths are rigid, durable, strong and with a reassuring substantial weight are perfect for all bathrooms. This is regardless of bath style you decide on.

Puracast designs premium baths in beautiful sculptural shapes that suit the contemporary bathroom, thanks to the versatility of their materials, advanced manufacturing processes and the quality of our craftsmanship.

What makes Puracast ‘premium’?

Made from a generous 5mm of acrylic, we apply 7 layers of fibreglass core matting by hand and reinforce each bath bonding them with resin. This is the same construction method that the automotive and maritime industries use.

Plus fibreglass matting and resin bonding encapsulate the timber frame bath rims and bath bases to provide extra rigidity, meaning the bath will not ‘flex’ when you step in.

Our Puracast Wave displayed in KBME in Bedfordshire (Click to open in Instagram)

How Puracast makes premium baths

Due to the rigour of the manufacturing process and the quality of the materials used, Puracast premium baths have superb thermal retention. This results in the water staying warm much longer than in the average acrylic bath, meaning you don’t waste water or energy.

The reinforcement process creates strength and durability, so you don’t get that unnerving ‘flexing’ sensation when you step in.

During the manufacture, the care that we put on each Puracast premium bath is second to none. Our highly skilled team ‘paint’ the baths with 7 layers of fibreglass core matting and resin bonding by hand. Even the timber framing the bath rims and bath bases are fully encapsulated using exactly the same process for extra strength and rigidity.

Finally, our team gives each Puracast premium bath that final lustrous easy to clean sheen at our manufacturing facilities in East Sussex. It’s the finishing touch that makes Puracast premium baths so special.

Would you like to see more? We have put together a video explaining the process, step by step, as we covered in this blog.

You can find the Puracast collection in our video below:

Get in touch with us

If you would like more information or speak to one of our Sales Managers, please contact our Marketing department and we will be happy to help you. Please ring 01892 613558 or email

Please order one of our brochures by clicking here (opens in a new window/tab)

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

Imex was a success!

Launch Success

Back in February we announced that Graham Wickens, our CEO, together with Hedley Bennett, our Business Development Coordinator would represent Imex Ceramics UK during the ISH Exhibition. Imex took the opportunity to launch rimless, and it was a great success.

The event took place in Frankfurt from the 14th to the 18th of March. Although we expected to do well, we weren’t expecting it to be the hugely successful week that it was.

We are posting some images in this blog of the Imex stand, designed in a luxurious wood finish while also focusing on the products.

New additions to an already great collection

The Imex team had a chance to unveil a new product line, including rimless and this new range; what do you think? Our CEO helped with the design and we think it looks fantastic!

Imex rimless explained:

Here is another view of the stand;

Here are some interesting facts about this Exhibition, one of the most important of its kind:

*As reported by ISH

The number of visitors was higher compared to last 2015’s at 196,777, showing the size of this event. Out of the 2,482 exhibitors, 61% came from countries other than Germany, vouching for its international influence.

Our team was able to meet and greet with 800 of those visitors and never stopped ‘networking’ until their return on Friday. The Exhibition carried on until Saturday, however this day is reserved to more local businesses and our team had accomplished what they set out to do.

The Imex team is looking forward to another success story for ISH 2018!

Pura Bathrooms Group will also be attending the KBB 2018 Birmingham exhibition and will be keeping you updated on our presence in our monthly blogs.


The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

ISH Exhibition, Imex Product Launch

 ISH Exhibition

The 2017 ISH Exhibition in Frankfurt is the world’s biggest showcase for innovation on bathroom design, energy efficient heating and air-conditioning technology, and also renewable energies. We are excited to announce our rimless WCs. The exhibition will take place between the 14th and 18th of March 2017.

Focused on the efficient combination of water and energy, it is the world’s largest exhibition of its kind. The offerings range from sustainable solutions in sanitation to innovation in bathroom design, energy efficient heating technologies, renewable energies and environmentally friendly air-conditioning, cooling and ventilation technology.

ISH trade fair encompasses all areas of the future of building solutions at any level.

With now 50 successful years under its belt, the exhibition attracts more than 2,400 exhibitors and market leaders. During the space of 5 days the exhibition will witness their latest product launches, home solutions and technologies onto the world market.

The exhibition hosts international trade visitors from the installation and retail trades, engineers and architects, housing and property companies, service providers, manufacturers, and even public authorities and universities.

ISH takes place at Messe Frankfurt Exhibition Centre, in a vast area of 250,000 square metre. The largest groups of visitors come from sanitation, heating and air-conditioning trades.

Pura Bathrooms Group will be proud to attend the ISH exhibition with a new line of Imex products; the new Imex rimless and toilet seat. Our MD, Graham Wickens, will be there, if you are also attending don’t forget to stop by and say hello, we will look forward to meeting you.

Show details: ISH Frankfurt – IMEX Stand No. A57 Hall 4.2 14 to 17 March 2017 from 9 a.m. to 6 p.m. 18 March 2017, doors open 9 a.m. to 5 p.m.

New Imex products

The new rimless range

At the ISH exhibition we will be delighted to announce officially our new range of Imex rimless WCs, manufactured using an integrated, anti-bacterial glaze, specially formulated to provide a super smooth finish which repels any deposits. This is to ensure long-lasting hygiene protection.

The range offers a modern, precision engineered solution to the contemporary bathroom that sets it apart. With no internal rim, the innovative flushing system swirls water across the entire WC pan, removing any residue and leaving the WC clean and fresh. Our flushing system achieves this even at volumes of water as low as 4/2.6 litres per minute.

Unlike traditional box rim loos, the open design and clever flushing system delivers a splash free flush and as there is no rim to harbour bacteria or gems. This reduces the need for chemical cleaning products making it an easy to maintain, more hygienic choice.

Being WRAS approved, the precision engineered flush system cleans the entire pan at low water volumes, saving water and removing residue efficiently.

The rimless range will come in different styles to suit all tastes and bathroom schemes, and is available to order right now.

New seat collection

New seat designs featuring soft close seat and cover, quick release function, easy cleaning and Puraplast technology*.

With soft close we aimed at the ultimate in luxury, the seat and cover close gently and whisper quiet with minimal requirement for touching the WC seat. This makes it very convenient for all the family.

Quick release function allows the entire seat to be lifted from the WC by simply pressing the button, allowing a thorough cleaning by gaining access to previously hidden areas of the toilet. This system allows for the seat to be refitted by simply clicking back into position.

The seats will be manufactured thermoplastic anti-bacterial technology providing a durable, robust construction whilst ensuring a super smooth, easy clean consistent finish. The specially formulated material repels the build up of bacteria, offering long lasting hygiene protection.

Read our next blog to find out how it went!

*not including Wyndham oak wooden seats

The Pura Group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.

Engaging through the right advice

 ‘Incidental’ Marketing

his is a blog about how we are giving advice on our products to our customers and end users. About YouTube and Digital Marketing.

Consequently, it is also a blog about our experience on how the digital media is changing the advertising landscape with new, creative content designed to promote a product while also engaging with users.

Doing research on how to showcase our products, I often come across with what could probably be one of the new ways that modern companies are employing to advertise their products, and it isn’t through direct advertising. Traditional marketing brings the product forward in the best light, employing imagery and video with new tricks and techniques aiming to wow the viewers.

This new type of marketing, and digital marketing, is based on planning, collaboration and resources, creativity and advanced hardware and software bringing forward the sort of advertising that strives to make a product or brand memorable. Avant-garde car and watch TV adverts come to mind.

Digital Marketing

With the explosion of digital media, however, driven on a massive scale by YouTube reviews, we are seeing first hand the not-so-glamorous side of products, any product, from budget to luxury, and how life revolves around them. How users interact on a daily basis with those products and how they feel about them.

From our own point of view, as a business, we think that is is interesting creating content on how to use, maintain or install those products and finding out how our end users interact with them.

Likes and dislikes, pros and cons, providing instant, rewarding feedback and reviews, on a global scale. All this undoubtedly results in an emotional response to a product, in cases even creating strong emotional attachment to everyday objects. Remember those videos with users purchasing an iPhone on launch day? And the responses from PC users counteracting the hype… All result of an strong emotional response to a product.

From the unboxing of a new gadget to changing the bulb behind the dashboard of a car, painting lead figurines or making healthy smoothies, cooking, mechanics, upholstery. You name it; it’s already there.

The feedback provided for those products by YouTubers, particularly by accounts with large numbers of followers, in several cases reaching millions of subscribers, can influence how a product will be perceived by the public. There are numerous cases of manufacturers sending their samples to YouTube accounts with the aim to receive -hopefully- positive feedback, thus promoting their product indirectly.

Screenshot of a successful ‘how-to’ video in YouTube, with over 1m views.

In only a few years since YouTube was born -just over a decade ago!-,  we are quickly discovering ‘the other side’ of products. The side that makes us shout to the world how we feel about it. I know, I know…, we also have Amazon reviews and Ebay feedback, but I am sure you will agree with me that YouTube is the most powerful and also the most engaging.

Digital DIY

If we focus our attention to the home renovation industry, where our business sits comfortably, marketing relies on traditional advertisement methods by placing ads in magazines, building showroom displays to showcase their products and word to mouth launching well-known brands into the realm of reputation stratosphere. Again, this brings that type of marketing that I described at the beginning of this blog, digital marketing based on planning, collaboration and resources. But how about advertising a product by showing how to service it? how efficient can this be? I am able to answer that question here: very.

Research shows that a basic, helpful video in YouTube on how to install a toilet seat or paint a chair can collect a quarter of a million views in just over a year. As helpful and well received these videos are by the DIY community, judging by the likes given by grateful viewers the collateral result of such quantifiable number of views is, you guessed it, brand awareness, heightened perception of the brand, instant feedback, all incredibly valuable to any business.

And there is no harm done to a manufacturer by showing how to maintain a product, it is natural and expected that nothing performs to its full potential forever. DIY videos, so prominent in YouTube, are incredibly beneficial in the home improvement industry. They show the other side of what using a product is really like and what to expect from it; what you see is what you get.

In our YouTube channel there are two predominant types of video content: product marketing and product servicing. Within a space of 6 months, taking into account that all the videos were uploaded within this time frame, the views gathered on those related to servicing and maintenance have doubled those dedicated to product marketing. This is despite the fact that the quality –up to 4K– and the technical characteristics of the videos dedicated to marketing of our products are clearly superior.

With this in view, the plan of action becomes what has already been discussed: creating content on how to use, maintain and install our products.

Our video on how to install a thermostatic bath & shower mixer


The conclusion is quite straight forward; maintenance and servicing of a product draws more attention than the promotion of the product itself. At least when it comes to YouTube content, and we are pleased to be able to provide a comprehensive video library to cater for all needs.

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.

It has been an amazing year for us


Welcome to the 1st edition of the Pura Bathrooms Group blog, with the aim to update you with all the latest news and developments in the past 12 months.

… And what a year 2016 has turned out to be. We have been tirelessly working away and have ploughed significant investment into a number of large projects to help elevate the Pura Bathrooms Group brands and provide much needed support and opportunities to our loyal customers. So, grab a cuppa, sit back and read on… the future is very bright and we look forward to sharing it with you!!!

Yours sincerely

Graham Wickens – MD

Our brands

Following on from the success of our Flova UK luxury brassware and Deuco furniture brands, coupled with feedback from our clients, we have elevated Imex Sanitaryware and Puracast fully reinforced luxury baths to brands within their own right – as well as taking the opportunity to launch new product ranges.

This exciting development allows us to target all market channels, whist still ensuring we provide full support to our loyal customers, regardless of business model.

Pura Bathrooms Group brochures

In support of the brand segmentation, brand new brochures have been designed with a more contemporary, consumer-led feel and packed with inspiring imagery, the brochures are detailed and easy to follow, include a catalogue of product codes, prices and specifications and key technical information, all adding to the premium feel of the brochures.

The brochures were redesigned with the intention of making them more user friendly and easier for trade and showroom customers to navigate, meaning they are more ‘brochulogue’ than ‘catalogue’. Additionally, the Pura Bathrooms brochure has seen significant investment increasing in page number by nearly 30% and including useful information such as quick reference pages and product pack pricing.

New websites and eCommerce

Securing significant investment in both time and resource has seen the relaunch of the new fresh look, easy to use, Pura Bathrooms. Listening to customer feedback and analysing customer usage of our old website, we have developed a dedicated customer login portal where we can post the latest product offers and deals, track orders, plot product trends and build orders to make the most efficient use of carriage, enabling you to shop and build your stock orders as and when best suits you.

This means that our clients are now able register their account details with us and start trading online.

Supporting the brand segmentation saw the launch of the Flova Brassware and Accessories and Deuco Furnitures websites last year and this year the launch of Imex sanitaryware and Puracast bath websites with the same look and feel to complement the new brochures. Don’t just take our word for it, view the new sites at Flova, Deuco, Imex and Puracast.

More online presence

This year, with the introduction of Digital Marketing, we have seen a very positive growth in the online medium as result of creating new social media profiles in Instagram, Pinterest and YouTube, enabling us to showcase our products and showroom designs and drive engagement with clients and customers. Our new profiles compliment our existing profiles in Facebook, Twitter and LinkedIn, which have experienced growth alongside the new profiles. We update our social media profiles regularly to keep our followers informed and to get closer to our clients, participating more actively in the complex network that is the UK bathroom industry.

We are proud of our products and the level of quality and design that can be achieved with them, and this drove us to create a number of lifestyle videos in YouTube which we are confident will both inspire and help delve into our product offerings.

We have also listened to the feedback provided by our Flova clients and have created a number of videos to help install and service our brassware. They can be found in our Flova YouTube library.

New products

Inspired by the elegance of the Edwardian and late Victorian era, but with all the benefits of advanced 21st Century manufacturing and precision engineering the launch of the Imex Wyndham sanitaryware collection was down to market demand. We had a gap in our premium product range for this highly desirable style.

Additionally Imex’s new ‘Liberty Series’ is the perfect blend of contemporary and classic design. Its organic lines and softly rounded edges will tick all the boxes for anyone looking for a sophisticated yet slightly less formally styled bathroom. Independent showroom retailers and their customers love it!

Our gap analysis did not stop there. We identified a need to an entry level reinforced bath range at standard bath price points leading to the Pura Bathrooms Curve and SRQ bath ranges. Incorporating a range of single ended, double ended and showerbaths, we have a number of sizes to choose from – in square and round designs as their names suggest.

KBB Exhibition 2016

A resounding success, KBB 2016 saw the launch of our best stand design yet. Showcasing the new brand segmentation, the new brochures as well as being the launch pad for the new Imex Wyndham and Liberty collections as well as the Deuco Design30 basin range, we featured two fully tiled room sets to much consternation from our installation team.

Receiving comments such as “wow, Pura Bathrooms Group really have arrived”, we’ll take that as a compliment and believe comments like this are a reflection of the recognition of our intention to take the PBG brands onto the next level!

Virtual Worlds and EQ

Following extensive customer feedback, we are delighted to announce that our product ranges are all now live on the Virtual Worlds CAD design and EQ customer quotation software programmes.

We are even able to offer an in house design service for your showroom displays. Just another example of our commitment investing all the tools necessary to support our customers.

This service started with the design of the KBB stands in March, and continued its evolution by incorporating all our products in the software to enable the designer to use them in our client’s showroom designs.

The success of our designs can be appreciated in our client’s showroom, Ware Bathrooms Centre.

New East midlands distribution centre

The recent relocation of our distribution centre to a purpose built 2,800 pallet, 37,000ft2 facility, strategically located in Coalville, Leicestershire, means we can provide a fast, efficient service to our stockists.

We maintain a massive stock holding across all sites, and our fleet of vehicles and chosen courier partners distribute from the far North of Scotland to the tip of Cornwall in the South – covering over 70% of the UK next day.

We are growing!

And finally… In order to deliver the rapidly developing Pura Bathrooms Group business and to ensure we continue to provide you with an outstanding level of service, many new faces have joined the teams in both key internal and field based positions, covering all areas of our business: Operations, Logistics, Marketing, Customer Services and Sales.

With over 100 years combined industry experience joining the teams, we look forward to meeting you soon!