Bathroom Furniture Trends

About Deuco Bathroom Furniture

For three decades, Deuco have designed and manufactured fine bathroom furniture in their Hertfordshire premises, using traditional skills and modern methods to create unique and imaginative bathroom solutions. To capture its core identity we have created a video ‘banner’ which reflects a proudly British brand.

Click to watch the new Deuco branding ad

This blog was created to inspire your next bathroom design, from the point of view of our own furniture brand, but with a twist. We are showing you here some of the most successful designs based on the feedback collected from our digital marketing campaigns.

For this blog we use images from our bathroom showrooms in our customer stores, that we hope will serve you as a guide for your next bathroom project.

Deuco currently offers two ranges, Fitted and Modular, with the aim of transforming a bathroom into a luxurious environment, perfectly tailored to your needs and crafted to reflect your own distinctive style.

Fitted Furniture

Fitted furniture provides stylish and space-saving solutions in relatively compact areas through finely designed wall-to-wall cabinets, drawers and storage.

This bathroom was designed in-house by our Project Manager for Tippers Showrooms, featuring a perfectly tailored design  to maximise storage on one side of the bathroom. It is complemented with a matching WC cistern cover. This design is beautifully finished in natural cream avola.

The bathroom includes Flova brassware from the Allore range, a Puracast Wave showerbath and Imex Essence sanitariware.

Click to open in Instagram

Our Project Manager, Lauren Sutton, designed the following design for Capelles in Guernsey. The furniture was finished in gloss mussel and the bath plinth in natural driftwood. The mirror is a Deuco Luna LED wall mirror with infrared switch.

This project also features a Puracast Bloque double ended bath, Flova Urban brassware and Imex Essence sanitaryware.

Click to open in Instagram

Fitted furniture can also be the ideal choice for traditional homes with limited space and a need for large amounts of storage. This style can be a great choice for a sleek, streamlined look with plenty of storage space.

The following video features a design in gloss cashmere, with Imex Essence sanitaryware, Pura Flite and Flova Dekka brassware. This design has sleek style and storage in mind.

Click to watch the demo in YouTube

Modular furniture

Each unit in our Modular furniture series is stand-alone, allowing elements from across the modular ranges to be mixed and matched to create a truly bespoke bathroom design.

We completed recently our new showroom in HPS Sevenoaks where this stunning and simple design can be found. The bluish tone gives the bathroom a moody character. However, despite it being a small bathroom, the space is well managed with the inclusion of an M Series 800 x 455 wall mounted single drawer cabinet in gloss cashmere.

The Flova Levo basin mixer combines perfectly with the Deuco basin, as well as a Puracast Arco showerbath also including a Flova Levo shower pack and bath filler.

The WC is an Imex Liberty featuring the new quick release, slim seat.

This hugely successful design has gathered a large amount of positive feedback in all our social media platforms. (LinkedIn, Instagram and Facebook.)

Click to open in Instagram

Designs that attract most attention

The image below is also a hugely successful design from a display designed in-house for Capelles Showroom in Guernsey. This design also features an M Series cabinet, this time a 1200 x 455 double basin cabinet with a side by side single drawer.

Next to the shower cubicle a Deuco Reflections two tall door mirror cabinet provides this stunning design with more mirror state and storage space.

This display also features a Pura Bathrooms Bloque back to wall WC, Flova Urban basin taps and a Deuco Grace LED Mirror (infrared switch and magnifying mirror).

Click to view in Facebook


Q15 from Deuco also attracts a great deal attention in our posts, as well as positive feedback from our followers, our customers and buyers-to-be. This is due to its space-saving features, being subtle and graceful on the outside but deceptively spacious inside.

The following set is finished in a combination of gloss teal and gloss mussel on the front panels and natural nebraska oak on the side panels, providing a striking contrast. The furniture set was formed by a 800 x 460 15cm high basin cabinet with drawer and waste cutout, a Try Qube storage cabinet, and a wall mounted single door storage cabinet.

This display also features Imex Liberty toilet and bidet, Flova Urban throughout with a tall basin mixer next to the Imex Liberty bowl and a Deuco Luna LED mirror (infrared switch).

Click to view in Instagram

The display below is a similar example of Q15 but this time the set is build into a smaller space. Our team put it together using a combination of gloss red and gloss mussel on the front panels and natural nebraska oak on the side panels. It is located in the BuildIt showroom, in Gloucester.

Brassware is a Flova Urban concealed basin mixer and accessories.

Click to view in Instagram

A similar design is also displayed in the HPS showroom, in Sevenoaks, also featuring Flova Urban brassware, next to a Puracast bath:

Click to view in Instagram

Wing Basin

Lastly, our video below features the M Series wing basin finished in natural cream avola featuring left and right wing basins for a minimalist look.

Click to watch the video in YouTube

The choices are endless

This is a selection among many of the ranges in the Deuco furniture collection. Whether you select Fitted or Modular furniture, with our wide choice of sizes, finishes, colours, textures, handles and accessories you are sure to find the perfect look for your bathroom.

The exceptionally high standards in quality and meticulous attention to detail mean you can be confident in choosing Deuco for your dream bathroom. Don’t forget to visit the Deuco website!

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.


Business and Social Media


As a Digital Marketing Executive in a medium sized b2b -business to business-, I often do research on trends and topics to keep up with technologies, tips and tools to make my -work social media- life a little bit easier.

Keeping up to date is part of my job, digital marketing is very demanding in that respect.

The level on the evolution of digital marketing is quite focused too, as we operate from small details like a certain word or expression to make adverts more attractive to full branding campaigns involving projects like this very blog.

B2B meets Social Media

As part of my research I rely on good quality information, one of many sources of quality information is Hootsuite. The social media planning tool is not only that, a digital marketing tool. It is also a source of a valuable blogs on social media and digital marketing that, in a way, confirm our social media activity is bang on trend.

I had been putting some thought into how to write this month’s PBG blog when I found Hootsuite’s on the 10 benefits of social media for business.

In less than a decade, I have seen first hand the power of social media increasing exponentially but I still feel its true potential is yet to be discovered. Businesses, understandably, still see social media as that online activity driven by teenagers that may or may not be beneficial for them. For businesses though, social media is a totally different animal.

More specifically in b2b digital marketing, social media can be immensely helpful. Comparatively, b2c marketing has its own advantages, where the end user is directly involved with the business.

As result, more data is collected providing an insight on their impression of the brand, the product, give clearer feedback and have a closer relationship with the business; it served companies like Apple, HP and Microsoft, now marketing mammoths, create their strong loyal fanbase, to the point of nearly becoming a cult.

Increase brand awareness: the more presence in social media, the better understanding a customer and an end user will have of the brand. Instagram is a great platform to develop the brand taking into account existing customer’s feedback, due to its responsiveness.

Which leads me to Hootsuite’s blog. Taking into account our b2b marketing strategy, I have picked from their blog the points that I feel are more relevant to us (this blog is therefore loosely based on some of the points enumerated):

Generate leads

LinkedIn was originally created as an online platform to enable professionals to establish new career contacts, but only in the last few years it has developed into a platform ideally positioned to create business connections from a b2b perspective. LinkedIn could easily become the social media platform of choice for b2b advertising.

Example of customer engagement in one of our LinkedIn posts

Provide a customer experience

“Even if you aren’t on social media, most of your customers expect you to be”.

Example of engagement in Twitter

A brand unable to cater on a social media platform is seen as a business with little to offer. From an attractive post to Twitter or LinkedIn, linked to a well laid out website, with information, videos and images of the desired product, to a quality Customer Service boosted by an active social media, an experience can be positive enough that the customer will likely come back for more.

Website traffic and SEO

All social media provides an ideal platform to showcase your brand or product and, in a simplified yet efficient manner, the option to redirect a potential customer to your website, where there is more information about a desired product.

Follow competitor’s strategies

Information that only a few years ago was unknown to competitors is now available with a mouse click or mobile tap. Instantly.

Share content faster, easier and less costly

With effective planning, quality material and no budget, an advert linking to a website is more powerful than an image hidden in a magazine, which hasn’t got a link to carry that experience to a company website.

Advertising our new brochure in Twitter

Build relationships

Twitter has had its ups and downs, mostly due to lack of revenue. Many people ask themselves how is Twitter keeping its head up? I believe the answer lies in its effective way of transferring news, make them viral, and develop them into a conversation that everyone has a voice. A ‘good morning’ to your followers on a cloudy Monday quickly becomes #mondaymotivation and so the conversation begins…

Example of one of our motivational posts in Twitter 

If there was ever any doubt of how can social media be implemented in a marketing strategy, not only are businesses adapting to social media, social media is also adapting to businesses to offer better advertisement and more exposure and engagement, all valuable assets to any business. Twitter, Facebook, Instagram, Snapchat, Pinterest, YouTube -see our previous blog ‘Engaging through the right advice‘-… all have found a particular way to make advertisement easier for businesses.

Even governments are taking advantage of social media, albeit often clumsily, to increase their presence in modern society. Trump using Twitter on his electoral campaign and more recently the UK’s Conservative government ads in Instagram -above- are clear examples.

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

Go2 our new Pura Bathrooms brochure

New product brochure: Go2

We have created a convenient 3-in-1 brochure called Go2, which brings together our Pura, Imex and Puracast products* and enables you to find any product, price and code easily.

The brochure is available right now to browse and order online. Our new brochure includes the new Pura Flite baths.

If you want to view the new brochure, click above and you will be automatically redirected to our website, where you can view it. If you would like to order a hard copy, click below and fill in the form.

If you have any questions do now hesitate to speak to one of our Customer Representatives on 01892 611240.

Kind regards,

The Pura Bathrooms Group.

*Current trading terms remain unchanged.


Imex was a success!

Launch Success

Back in February we announced that Graham Wickens, our CEO, together with Hedley Bennett, our Business Development Coordinator would represent Imex Ceramics UK during the ISH Exhibition. Imex took the opportunity to launch rimless, and it was a great success.

The event took place in Frankfurt from the 14th to the 18th of March. Although we expected to do well, we weren’t expecting it to be the hugely successful week that it was.

We are posting some images in this blog of the Imex stand, designed in a luxurious wood finish while also focusing on the products.

New additions to an already great collection

The Imex team had a chance to unveil a new product line, including rimless and this new range; what do you think? Our CEO helped with the design and we think it looks fantastic!

Imex rimless explained:

Here is another view of the stand;

Here are some interesting facts about this Exhibition, one of the most important of its kind:

*As reported by ISH

The number of visitors was higher compared to last 2015’s at 196,777, showing the size of this event. Out of the 2,482 exhibitors, 61% came from countries other than Germany, vouching for its international influence.

Our team was able to meet and greet with 800 of those visitors and never stopped ‘networking’ until their return on Friday. The Exhibition carried on until Saturday, however this day is reserved to more local businesses and our team had accomplished what they set out to do.

The Imex team is looking forward to another success story for ISH 2018!

Pura Bathrooms Group will also be attending the KBB 2018 Birmingham exhibition and will be keeping you updated on our presence in our monthly blogs.


The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

ISH Exhibition, Imex Product Launch

 ISH Exhibition

The 2017 ISH Exhibition in Frankfurt is the world’s biggest showcase for innovation on bathroom design, energy efficient heating and air-conditioning technology, and also renewable energies. We are excited to announce our rimless WCs. The exhibition will take place between the 14th and 18th of March 2017.

Focused on the efficient combination of water and energy, it is the world’s largest exhibition of its kind. The offerings range from sustainable solutions in sanitation to innovation in bathroom design, energy efficient heating technologies, renewable energies and environmentally friendly air-conditioning, cooling and ventilation technology.

ISH trade fair encompasses all areas of the future of building solutions at any level.

With now 50 successful years under its belt, the exhibition attracts more than 2,400 exhibitors and market leaders. During the space of 5 days the exhibition will witness their latest product launches, home solutions and technologies onto the world market.

The exhibition hosts international trade visitors from the installation and retail trades, engineers and architects, housing and property companies, service providers, manufacturers, and even public authorities and universities.

ISH takes place at Messe Frankfurt Exhibition Centre, in a vast area of 250,000 square metre. The largest groups of visitors come from sanitation, heating and air-conditioning trades.

Pura Bathrooms Group will be proud to attend the ISH exhibition with a new line of Imex products; the new Imex rimless and toilet seat. Our MD, Graham Wickens, will be there, if you are also attending don’t forget to stop by and say hello, we will look forward to meeting you.

Show details: ISH Frankfurt – IMEX Stand No. A57 Hall 4.2 14 to 17 March 2017 from 9 a.m. to 6 p.m. 18 March 2017, doors open 9 a.m. to 5 p.m.

New Imex products

The new rimless range

At the ISH exhibition we will be delighted to announce officially our new range of Imex rimless WCs, manufactured using an integrated, anti-bacterial glaze, specially formulated to provide a super smooth finish which repels any deposits. This is to ensure long-lasting hygiene protection.

The range offers a modern, precision engineered solution to the contemporary bathroom that sets it apart. With no internal rim, the innovative flushing system swirls water across the entire WC pan, removing any residue and leaving the WC clean and fresh. Our flushing system achieves this even at volumes of water as low as 4/2.6 litres per minute.

Unlike traditional box rim loos, the open design and clever flushing system delivers a splash free flush and as there is no rim to harbour bacteria or gems. This reduces the need for chemical cleaning products making it an easy to maintain, more hygienic choice.

Being WRAS approved, the precision engineered flush system cleans the entire pan at low water volumes, saving water and removing residue efficiently.

The rimless range will come in different styles to suit all tastes and bathroom schemes, and is available to order right now.

New seat collection

New seat designs featuring soft close seat and cover, quick release function, easy cleaning and Puraplast technology*.

With soft close we aimed at the ultimate in luxury, the seat and cover close gently and whisper quiet with minimal requirement for touching the WC seat. This makes it very convenient for all the family.

Quick release function allows the entire seat to be lifted from the WC by simply pressing the button, allowing a thorough cleaning by gaining access to previously hidden areas of the toilet. This system allows for the seat to be refitted by simply clicking back into position.

The seats will be manufactured thermoplastic anti-bacterial technology providing a durable, robust construction whilst ensuring a super smooth, easy clean consistent finish. The specially formulated material repels the build up of bacteria, offering long lasting hygiene protection.

Read our next blog to find out how it went!

*not including Wyndham oak wooden seats

The Pura Group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.