Good bye 2017
It is time to start planning our good-byes to 2017. Time is relative, but in PBG terms, twelve months have passed with incredible speed since we blogged for the first time in 2016. We can only assume the next few weeks will go just as fast for us as the last twelve months.
We have experienced growth, rebranding, new products. As many other businesses, we have experienced external, unusual circumstances in the form of Brexit. And, looking back at 2017, we can confirm this has been a transitional year for us, a year where we have prepared ourselves for 2018.
Here are some of the notes that we have taken in the last twelve months in preparation for next year:
Sales Team Growth
2017 has seen our sales team grow a third to enable us to cater for all the regions in the UK. As usual in our company, we have provided the new sales force with extensive training to ensure they will be ready for what 2018 has to offer.
Our sales teams cover all regions of the UK
New brochures and products
We launched our Go2 brochure in May and our customers received it well as the brochure covered three of our brands with extensive offerings.
Our Go2 brochure, despite initially lukewarm results, was finally a success and became synonym with convenience and easy access to our most of our products. Our business is continually evolving and our marketing strategy will aim to focus more into each brand.
Alma and Duro ranges are now part of the Imex offering. Each has very striking characteristics; Alma -derived from the word alma in Spanish- has been designed with delicate lines in mind, and Duro -derived from the word hard in Spanish- with a more masculine outlook, none have compromised in quality and include stylish furniture.
Digital Marketing Growth
This past 12 months we have seen some very exciting developments in the Digital Marketing department.
We launched our new group website! -www.purabathroomsgroup.co.uk- after several months of painstaking design. The new group website hosts our blogs, links to our five brands and their brochures and information about our locations.
You can now also find a new section dedicated to what can be achieved with the group brands called ‘Be inspired‘.
Our social media profiles have experienced growth of over 100% in the last twelve months. Are you following us yet, have you subscribed to us, joined us yet? Why not head over and connect with us!:
Exciting new blogs: as we promised, we have kept you updated of our business activity not only through our social media platform, but also our regular blogs.
We now have a rich amount of content dedicated to our social media strategy, bathroom furniture trends and even tips on how to build a bathroom showroom. But that’s not all, click here to find out how much more we have to offer.
Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.
Our E-Business has grown exponentially. With more and more customers now registering to our E-Business platform, we are looking forward to providing our products in way that is more convenient for you.
We put together a blog back in July, where we laid down the benefits of using our E-Business login instead of more traditional methods. It just works!
Looking forward to 2018
We are very excited to enter 2018 having prepared for it for the last twelve months. With KBB just around the corner and new products, brochures, social media activity, new customers joining the Pura Bathrooms Group and business growth, it already looks hugely positive!
The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.