Merry Christmas!

… And Happy New Year!

is around the corner! These past twelve months have brought us exciting new developments. We have enjoyed sharing our year with you in our blogs and social media platforms. Pura Bathrooms Group is now tucking in for the festive season. We are already looking forward to sharing the next twelve months with you. Watch this space!

What’s next for Pura Bathrooms Group

With KBB around the corner, we are very excited to be exhibiting our retail brands; Imex, Flova, Deuco and Puracast. We have designed our stand to bring the best of them to our visitors.

If you will be attending the exhibition, we would love to hear from you and we will absolutely look forward to meeting you there. We have a few surprises for our customers, all very positive. We hope our stand will demonstrate what you can achieve being part of PBG.

Special thanks

We would like to say thanks to all the teams involved in building our new Crowborough HQ, for their dedication and patience. We announced the work in our December blog last year and due to unforeseen circumstances the project took longer than we anticipated, but we got there in the end. The result was stunning. Here is a snippet of how the work went, enjoy it in 4K so you don’t miss any detail!:

Our offices will close for the seasonal break at 12:00pm on Friday 22nd and will open again for business at 8:30am on Tuesday 2nd January 2018.

Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.

We look back at 2017

Good bye 2017

It is time to start planning our good-byes to 2017. Time is relative, but in PBG terms, twelve months have passed with incredible speed since we blogged for the first time in 2016. We can only assume the next few weeks will go just as fast for us as the last twelve months.

We have experienced growth, rebranding, new products. As many other businesses, we have experienced external, unusual circumstances in the form of Brexit. And, looking back at 2017, we can confirm this has been a transitional year for us, a year where we have prepared ourselves for 2018.

Here are some of the notes that we have taken in the last twelve months in preparation for next year:

Sales Team Growth

2017 has seen our sales team grow a third to enable us to cater for all the regions in the UK. As usual in our company, we have provided the new sales force with extensive training to ensure they will be ready for what 2018 has to offer.

Our sales teams cover all regions of the UK

New brochures and products

We launched our Go2 brochure in May and our customers received it well as the brochure covered three of our brands with extensive offerings.

Our Go2 brochure, despite initially lukewarm results, was finally a success and became synonym with convenience and easy access to our most of our products. Our business is continually evolving and our marketing strategy will aim to focus more into each brand.

Alma and Duro ranges are now part of the Imex offering. Each has very striking characteristics; Alma -derived from the word alma in Spanish- has been designed with delicate lines in mind, and Duro -derived from the word hard in Spanish- with a more masculine outlook, none have compromised in quality and include stylish furniture.

Digital Marketing Growth

This past 12 months we have seen some very exciting developments in the Digital Marketing department.

We launched our new group website! after several months of painstaking design. The new group website hosts our blogs, links to our five brands and their brochures and information about our locations.

You can now also find a new section dedicated to what can be achieved with the group brands called ‘Be inspired‘.

Our social media profiles have experienced growth of over 100% in the last twelve months. Are you following us yet, have you subscribed to us, joined us yet? Why not head over and connect with us!:

Exciting new blogs: as we promised, we have kept you updated of our business activity not only through our social media platform, but also our regular blogs.

We now have a rich amount of content dedicated to our social media strategy, bathroom furniture trends and even tips on how to build a bathroom showroom. But that’s not all, click here to find out how much more we have to offer.

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.


Our E-Business has grown exponentially. With more and more customers now registering to our E-Business platform, we are looking forward to providing our products in way that is more convenient for you.

We put together a blog back in July, where we laid down the benefits of using our E-Business login instead of more traditional methods. It just works!

Looking forward to 2018

We are very excited to enter 2018 having prepared for it for the last twelve months. With KBB just around the corner and new products, brochures, social media activity, new customers joining the Pura Bathrooms Group and business growth, it already looks hugely positive!

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016 blog.

Preparing for the KBB Exhibition

In preparation for KBB Birmingham 2018, we now look back at what we achieved in the 2016 exhibition, taking note of the positives to make it even more successful next year.

Pura Bathrooms Group has been a regular exhibitor at KBB for a decade. We had a stand in March 2016, and as always it was a fantastic experience for us.

About KBB

KBB Birmingham is the UK’s largest established kitchen, bedroom and bathroom brands gathering.

During KBB over 400 exhibitors meet to provide insights into the technological advances in the Industry, as well being presented the Innovation Award Winners.


Our design last year took a modern approach, where all our brands were integrated in a multi-shaped stand. In our design, visitors were able to find inspirational designs with Imex and Deuco integrated in the same display. Separate Flova wall boards and a sitting down area gave our visitors a comfortable place to take a break and discuss our designs with our CEO, Graham Wickens.

Tall virtual view of our stands

Side virtual view of our Deuco and Imex displays

Virtual view of the back of our stand

Inside virtual view of our Flova wall stands

Building the displays

Back in September I published our blog How to Build a Bathroom Showroom. I based my blog on a time-lapse that we had created while our teams built the new Conference Room in our HQ in Crowborough. In my blog I described a step-by-step guide on building a luxury bathroom showroom.

Our exhibition stands follow a very similar step-by-step procedure. From it’s inception in the form of a design agreement, to the design itself, gathering of materials and completion, our teams put together high quality, solid stands that could well stand the test of time, beyond the four days during which KBB takes place.

Check out these photos with our team working on our stands for KBB 2016:

Our stands

The result of all that hard work by our designers and building teams came together beautifully in our stunning Group stands:

KBB will take place from the 4th to the 7th of March 2018. We will share our new design for the 2018 exhibition nearer the time, watch this space!

Will you be attending? let us know in the comments below so we can look forward to meeting you then!

How to Build a Bathroom Showroom

How to build a showroom

Bathroom Showrooms

Earlier this month I had a chance to complete a time-lapse video showing the amazing work that our building teams carried out in our new conference room/bathroom showroom at our HQ in Crowborough, East Sussex. Our teams carried out the work in a space of a few months.

… So, when thinking about this month’s blog, the choice was clear: what takes building a quality showroom?

With the help of our Project Manager, Jeremy Gearing, we were able to put together a list of steps to follow when creating a high quality bathroom showroom. Jeremy kindly also provided the images that I have used in this blog to illustrate the steps.

Click to watch our time-lapse in 4K

First step: Bathroom Showroom Proposal

We work closely with our customers to create environments where we can show what our brands are about, and what can be achieved with them.

This starts with a business proposal where we agree with our customers:

  • space,
  • number and size of displays
  • budgetary commitments
  • building time-scales and;
  • any other factors

For example what team(s) of contractors will be involved, materials, etc. The project starts here with a carefull plan of what we need to achieve and how we can achieve this. In partnership with our customers. From then on, this becomes a collaboration project.

Our complete showroom in HPS, Newhaven branch

Second step: Bathroom Design

When we agree a proposal with a customer, our project manager and in-house designer, Lauren Sutton. She will sit down and design the new bathroom showroom using a CAD-based program to enable us 3D imagery.

Virtual Worlds 3D, the software used in-house, enable us visualising how the showroom will look when it reaches completion. Lauren carries out the design work in close collaboration with the customer, as their input during the design process is also necessary.

Our layouts are created using Virtual Worlds 3D

Third step: Raising the Orders

Raising the orders focuses on booking the materials and products once the layout has been agreed. This is the stage where the project materialises and starts taking form.

Ideally, there will be a storage facility where all the materials can be kept while the new bathroom showroom is being build. But this will not always be the case. When the materials can’t be stored during the duration of the building process, our suppliers will deliver them as an when our teams need to use them.

We obviously always prefer when storage is available, as this contributes to a much seamless flow. It also makes it easier for the teams of contractors as they have direct access to the materials.

Something else to take into account is whether the public will have access to the construction site while our teams are busy working in it. There are health and safety considerations that need to take place and it would be advisable to do the work without the distraction that high traffic areas entail.

[Fact] To enable us to realise our latest bathroom showroom project, which involved 10 displays, we used over 4,500 screws on planks of wood and it took over 1,000 hours of work!

Fourth step: Building from the Ground Up

The teams of contractors start by laying the floors first, using tiling and/or carpet around the showroom.

[Tip] Dust and water are constantly being cleaned on every step of the building process, before moving to the next task. To avoid dust build up and prevent any damage to the materials and products installed.

Bathroom showrooms normally don’t rely on the use of running water in their installations. Therefore, plumbers aren’t needed during these kind of projects. Installations featuring running water tend to be done in separate, independent areas where our customers can display the products next to each other. Thus benefiting from the same water source.

Some companies choose to use Foamex, which provides the same look as a ‘real’ installation and is faster to build with. However it isn’t a solid finish and can sustain damage more easily.

We are proud to carry out the building work using wood frames, high quality materials, concrete floors and tiling. The same way as it would be done in a home.

Using construction materials to support the displays ensure the durability of our displays. Also, it guarantees that our installations will enable a similar treatment than a bathroom would. Finally, it also allows visitors to test our products if they wish to test their quality.

Fifth step: Electrical Work

Lighting is normally left in the care of our customers. Once the last product is fitted, any electrical installations will be done by contractors. Some stores will have their own teams to carry out the electrical installations.

Sixth step: Final Touches

Once the building work is done, our team ensure that the products are fitted correctly and that the electrical installations are up to the highest standards.  Our project manager and designer, Lauren Sutton will then provide the final touches: towels and soap dispensers to match the theme of each display.

Real bathroom items give the displays a life-like appearance showing that we put care into every single detail, helping the store’s visitors visualise our products in their home.

Seventh step: Training

We provide our sales teams with the best training. Their knowledge will be then passed on to all our customers. We ensure to consistently equip our sales teams with product knowledge as well as technical knowledge.

Together with their experience and face-to-face relationship with our customers, this make them some of the best sales teams in the industry.

At times our sales teams are part of the work that the teams carry out in a new showroom. However, they spend a long time on the road visiting other customers and may not have the chance to be present when some of the building work is carried out.

On these occasions, when the new showroom is complete and before the showroom is open to the public, we train our sales teams on the work involved in the brand new showroom. This will also enable them to have full knowledge of the progress of any project.

The Result of our Passion

We put a lot of hard work into everything we do. We are always exploring new ways to make our showrooms a unique experience. Also, we understand that a new bathroom is a long-term investment. As result of this, we strive to be part of the exciting process that is choosing the perfect bathroom for your home.

A new bathroom showroom can also be an incredibly exciting experience for the store, as well as a step forward in every direction.

When a store takes the step to build a showroom with Pura Bathrooms Group, after relying on brochures to sell bathroom products, for our customer it means a new, elevated status. This is the time when a product on a page becomes a reality that can be experienced, touched, admired and, ultimately, be inspired by!


Would you like to be inspired even more? Visit our ‘be inspired‘ page for ideas for your new bathroom!

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

Puracast Premium Baths

Baths of strength and quality

Recently, we introduced our new Deuco video banner. This week is the turn of Puracast premium baths. In this blow we zero in on the brand’s drive for quality and strength, becoming part of its core identity.

What is Puracast?

Puracast baths are the ultimate premium bath. Hand finished in the UK to the most exacting of standards. Puracast baths are rigid, durable, strong and with a reassuring substantial weight are perfect for all bathrooms. This is regardless of bath style you decide on.

Puracast designs premium baths in beautiful sculptural shapes that suit the contemporary bathroom, thanks to the versatility of their materials, advanced manufacturing processes and the quality of our craftsmanship.

What makes Puracast ‘premium’?

Made from a generous 5mm of acrylic, we apply 7 layers of fibreglass core matting by hand and reinforce each bath bonding them with resin. This is the same construction method that the automotive and maritime industries use.

Plus fibreglass matting and resin bonding encapsulate the timber frame bath rims and bath bases to provide extra rigidity, meaning the bath will not ‘flex’ when you step in.

Our Puracast Wave displayed in KBME in Bedfordshire (Click to open in Instagram)

How Puracast makes premium baths

Due to the rigour of the manufacturing process and the quality of the materials used, Puracast premium baths have superb thermal retention. This results in the water staying warm much longer than in the average acrylic bath, meaning you don’t waste water or energy.

The reinforcement process creates strength and durability, so you don’t get that unnerving ‘flexing’ sensation when you step in.

During the manufacture, the care that we put on each Puracast premium bath is second to none. Our highly skilled team ‘paint’ the baths with 7 layers of fibreglass core matting and resin bonding by hand. Even the timber framing the bath rims and bath bases are fully encapsulated using exactly the same process for extra strength and rigidity.

Finally, our team gives each Puracast premium bath that final lustrous easy to clean sheen at our manufacturing facilities in East Sussex. It’s the finishing touch that makes Puracast premium baths so special.

Would you like to see more? We have put together a video explaining the process, step by step, as we covered in this blog.

You can find the Puracast collection in our video below:

Get in touch with us

If you would like more information or speak to one of our Sales Managers, please contact our Marketing department and we will be happy to help you. Please ring 01892 613558 or email

Please order one of our brochures by clicking here (opens in a new window/tab)

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

Bathroom Furniture Trends

About Deuco Bathroom Furniture

For three decades, Deuco have designed and manufactured fine bathroom furniture in their Hertfordshire premises, using traditional skills and modern methods to create unique and imaginative bathroom solutions. To capture its core identity we have created a video ‘banner’ which reflects a proudly British brand.

Click to watch the new Deuco branding ad

This blog was created to inspire your next bathroom design, from the point of view of our own furniture brand, but with a twist. We are showing you here some of the most successful designs based on the feedback collected from our digital marketing campaigns.

For this blog we use images from our bathroom showrooms in our customer stores, that we hope will serve you as a guide for your next bathroom project.

Deuco currently offers two ranges, Fitted and Modular, with the aim of transforming a bathroom into a luxurious environment, perfectly tailored to your needs and crafted to reflect your own distinctive style.

Fitted Furniture

Fitted furniture provides stylish and space-saving solutions in relatively compact areas through finely designed wall-to-wall cabinets, drawers and storage.

This bathroom was designed in-house by our Project Manager for Tippers Showrooms, featuring a perfectly tailored design  to maximise storage on one side of the bathroom. It is complemented with a matching WC cistern cover. This design is beautifully finished in natural cream avola.

The bathroom includes Flova brassware from the Allore range, a Puracast Wave showerbath and Imex Essence sanitariware.

Click to open in Instagram

Our Project Manager, Lauren Sutton, designed the following design for Capelles in Guernsey. The furniture was finished in gloss mussel and the bath plinth in natural driftwood. The mirror is a Deuco Luna LED wall mirror with infrared switch.

This project also features a Puracast Bloque double ended bath, Flova Urban brassware and Imex Essence sanitaryware.

Click to open in Instagram

Fitted furniture can also be the ideal choice for traditional homes with limited space and a need for large amounts of storage. This style can be a great choice for a sleek, streamlined look with plenty of storage space.

The following video features a design in gloss cashmere, with Imex Essence sanitaryware, Pura Flite and Flova Dekka brassware. This design has sleek style and storage in mind.

Click to watch the demo in YouTube

Modular furniture

Each unit in our Modular furniture series is stand-alone, allowing elements from across the modular ranges to be mixed and matched to create a truly bespoke bathroom design.

We completed recently our new showroom in HPS Sevenoaks where this stunning and simple design can be found. The bluish tone gives the bathroom a moody character. However, despite it being a small bathroom, the space is well managed with the inclusion of an M Series 800 x 455 wall mounted single drawer cabinet in gloss cashmere.

The Flova Levo basin mixer combines perfectly with the Deuco basin, as well as a Puracast Arco showerbath also including a Flova Levo shower pack and bath filler.

The WC is an Imex Liberty featuring the new quick release, slim seat.

This hugely successful design has gathered a large amount of positive feedback in all our social media platforms. (LinkedIn, Instagram and Facebook.)

Click to open in Instagram

Designs that attract most attention

The image below is also a hugely successful design from a display designed in-house for Capelles Showroom in Guernsey. This design also features an M Series cabinet, this time a 1200 x 455 double basin cabinet with a side by side single drawer.

Next to the shower cubicle a Deuco Reflections two tall door mirror cabinet provides this stunning design with more mirror state and storage space.

This display also features a Pura Bathrooms Bloque back to wall WC, Flova Urban basin taps and a Deuco Grace LED Mirror (infrared switch and magnifying mirror).

Click to view in Facebook


Q15 from Deuco also attracts a great deal attention in our posts, as well as positive feedback from our followers, our customers and buyers-to-be. This is due to its space-saving features, being subtle and graceful on the outside but deceptively spacious inside.

The following set is finished in a combination of gloss teal and gloss mussel on the front panels and natural nebraska oak on the side panels, providing a striking contrast. The furniture set was formed by a 800 x 460 15cm high basin cabinet with drawer and waste cutout, a Try Qube storage cabinet, and a wall mounted single door storage cabinet.

This display also features Imex Liberty toilet and bidet, Flova Urban throughout with a tall basin mixer next to the Imex Liberty bowl and a Deuco Luna LED mirror (infrared switch).

Click to view in Instagram

The display below is a similar example of Q15 but this time the set is build into a smaller space. Our team put it together using a combination of gloss red and gloss mussel on the front panels and natural nebraska oak on the side panels. It is located in the BuildIt showroom, in Gloucester.

Brassware is a Flova Urban concealed basin mixer and accessories.

Click to view in Instagram

A similar design is also displayed in the HPS showroom, in Sevenoaks, also featuring Flova Urban brassware, next to a Puracast bath:

Click to view in Instagram

Wing Basin

Lastly, our video below features the M Series wing basin finished in natural cream avola featuring left and right wing basins for a minimalist look.

Click to watch the video in YouTube

The choices are endless

This is a selection among many of the ranges in the Deuco furniture collection. Whether you select Fitted or Modular furniture, with our wide choice of sizes, finishes, colours, textures, handles and accessories you are sure to find the perfect look for your bathroom.

The exceptionally high standards in quality and meticulous attention to detail mean you can be confident in choosing Deuco for your dream bathroom. Don’t forget to visit the Deuco website!

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.


Business and Social Media


As a Digital Marketing Executive in a medium sized b2b -business to business-, I often do research on trends and topics to keep up with technologies, tips and tools to make my -work social media- life a little bit easier.

Keeping up to date is part of my job, digital marketing is very demanding in that respect.

The level on the evolution of digital marketing is quite focused too, as we operate from small details like a certain word or expression to make adverts more attractive to full branding campaigns involving projects like this very blog.

B2B meets Social Media

As part of my research I rely on good quality information, one of many sources of quality information is Hootsuite. The social media planning tool is not only that, a digital marketing tool. It is also a source of a valuable blogs on social media and digital marketing that, in a way, confirm our social media activity is bang on trend.

I had been putting some thought into how to write this month’s PBG blog when I found Hootsuite’s on the 10 benefits of social media for business.

In less than a decade, I have seen first hand the power of social media increasing exponentially but I still feel its true potential is yet to be discovered. Businesses, understandably, still see social media as that online activity driven by teenagers that may or may not be beneficial for them. For businesses though, social media is a totally different animal.

More specifically in b2b digital marketing, social media can be immensely helpful. Comparatively, b2c marketing has its own advantages, where the end user is directly involved with the business.

As result, more data is collected providing an insight on their impression of the brand, the product, give clearer feedback and have a closer relationship with the business; it served companies like Apple, HP and Microsoft, now marketing mammoths, create their strong loyal fanbase, to the point of nearly becoming a cult.

Increase brand awareness: the more presence in social media, the better understanding a customer and an end user will have of the brand. Instagram is a great platform to develop the brand taking into account existing customer’s feedback, due to its responsiveness.

Which leads me to Hootsuite’s blog. Taking into account our b2b marketing strategy, I have picked from their blog the points that I feel are more relevant to us (this blog is therefore loosely based on some of the points enumerated):

Generate leads

LinkedIn was originally created as an online platform to enable professionals to establish new career contacts, but only in the last few years it has developed into a platform ideally positioned to create business connections from a b2b perspective. LinkedIn could easily become the social media platform of choice for b2b advertising.

Example of customer engagement in one of our LinkedIn posts

Provide a customer experience

“Even if you aren’t on social media, most of your customers expect you to be”.

Example of engagement in Twitter

A brand unable to cater on a social media platform is seen as a business with little to offer. From an attractive post to Twitter or LinkedIn, linked to a well laid out website, with information, videos and images of the desired product, to a quality Customer Service boosted by an active social media, an experience can be positive enough that the customer will likely come back for more.

Website traffic and SEO

All social media provides an ideal platform to showcase your brand or product and, in a simplified yet efficient manner, the option to redirect a potential customer to your website, where there is more information about a desired product.

Follow competitor’s strategies

Information that only a few years ago was unknown to competitors is now available with a mouse click or mobile tap. Instantly.

Share content faster, easier and less costly

With effective planning, quality material and no budget, an advert linking to a website is more powerful than an image hidden in a magazine, which hasn’t got a link to carry that experience to a company website.

Advertising our new brochure in Twitter

Build relationships

Twitter has had its ups and downs, mostly due to lack of revenue. Many people ask themselves how is Twitter keeping its head up? I believe the answer lies in its effective way of transferring news, make them viral, and develop them into a conversation that everyone has a voice. A ‘good morning’ to your followers on a cloudy Monday quickly becomes #mondaymotivation and so the conversation begins…

Example of one of our motivational posts in Twitter 

If there was ever any doubt of how can social media be implemented in a marketing strategy, not only are businesses adapting to social media, social media is also adapting to businesses to offer better advertisement and more exposure and engagement, all valuable assets to any business. Twitter, Facebook, Instagram, Snapchat, Pinterest, YouTube -see our previous blog ‘Engaging through the right advice‘-… all have found a particular way to make advertisement easier for businesses.

Even governments are taking advantage of social media, albeit often clumsily, to increase their presence in modern society. Trump using Twitter on his electoral campaign and more recently the UK’s Conservative government ads in Instagram -above- are clear examples.

Follow the #PBGstyle hashtag in your internet search for inspirational designs and bathroom displays around the UK.

The Pura Bathrooms group is committed to providing efficient, well designed and eco-friendly products and as part of its continued growth incorporates in all its brands a comprehensive range of durable, high quality bathroom products that perform above the industry standards. Read more on our growth in our November 2016’s blog.

Go2 our new Pura Bathrooms brochure

New product brochure: Go2

We have created a convenient 3-in-1 brochure called Go2, which brings together our Pura, Imex and Puracast products* and enables you to find any product, price and code easily.

The brochure is available right now to browse and order online. Our new brochure includes the new Pura Flite baths.

If you want to view the new brochure, click above and you will be automatically redirected to our website, where you can view it. If you would like to order a hard copy, click below and fill in the form.

If you have any questions do now hesitate to speak to one of our Customer Representatives on 01892 611240.

Kind regards,

The Pura Bathrooms Group.

*Current trading terms remain unchanged.