Welcome to the 1st edition of the Pura Bathrooms Group blog, with the aim to update you with all the latest news and developments in the past 12 months.
… And what a year 2016 has turned out to be. We have been tirelessly working away and have ploughed significant investment into a number of large projects to help elevate the Pura Bathrooms Group brands and provide much needed support and opportunities to our loyal customers. So, grab a cuppa, sit back and read on… the future is very bright and we look forward to sharing it with you!!!
Graham Wickens – MD
Following on from the success of our Flova UK luxury brassware and Deuco furniture brands, coupled with feedback from our clients, we have elevated Imex Sanitaryware and Puracast fully reinforced luxury baths to brands within their own right – as well as taking the opportunity to launch new product ranges.
This exciting development allows us to target all market channels, whist still ensuring we provide full support to our loyal customers, regardless of business model.
Pura Bathrooms Group brochures
In support of the brand segmentation, brand new brochures have been designed with a more contemporary, consumer-led feel and packed with inspiring imagery, the brochures are detailed and easy to follow, include a catalogue of product codes, prices and specifications and key technical information, all adding to the premium feel of the brochures.
The brochures were redesigned with the intention of making them more user friendly and easier for trade and showroom customers to navigate, meaning they are more ‘brochulogue’ than ‘catalogue’. Additionally, the Pura Bathrooms brochure has seen significant investment increasing in page number by nearly 30% and including useful information such as quick reference pages and product pack pricing.
New websites and eCommerce
Securing significant investment in both time and resource has seen the relaunch of the new fresh look, easy to use, Pura Bathrooms. Listening to customer feedback and analysing customer usage of our old website, we have developed a dedicated customer login portal where we can post the latest product offers and deals, track orders, plot product trends and build orders to make the most efficient use of carriage, enabling you to shop and build your stock orders as and when best suits you.
This means that our clients are now able register their account details with us and start trading online.
Supporting the brand segmentation saw the launch of the Flova Brassware and Accessories and Deuco Furnitures websites last year and this year the launch of Imex sanitaryware and Puracast bath websites with the same look and feel to complement the new brochures. Don’t just take our word for it, view the new sites at Flova, Deuco, Imex and Puracast.
More online presence
This year, with the introduction of Digital Marketing, we have seen a very positive growth in the online medium as result of creating new social media profiles in Instagram, Pinterest and YouTube, enabling us to showcase our products and showroom designs and drive engagement with clients and customers. Our new profiles compliment our existing profiles in Facebook, Twitter and LinkedIn, which have experienced growth alongside the new profiles. We update our social media profiles regularly to keep our followers informed and to get closer to our clients, participating more actively in the complex network that is the UK bathroom industry.
We are proud of our products and the level of quality and design that can be achieved with them, and this drove us to create a number of lifestyle videos in YouTube which we are confident will both inspire and help delve into our product offerings.
We have also listened to the feedback provided by our Flova clients and have created a number of videos to help install and service our brassware. They can be found in our Flova YouTube library.
Inspired by the elegance of the Edwardian and late Victorian era, but with all the benefits of advanced 21st Century manufacturing and precision engineering the launch of the Imex Wyndham sanitaryware collection was down to market demand. We had a gap in our premium product range for this highly desirable style.
Additionally Imex’s new ‘Liberty Series’ is the perfect blend of contemporary and classic design. Its organic lines and softly rounded edges will tick all the boxes for anyone looking for a sophisticated yet slightly less formally styled bathroom. Independent showroom retailers and their customers love it!
Our gap analysis did not stop there. We identified a need to an entry level reinforced bath range at standard bath price points leading to the Pura Bathrooms Curve and SRQ bath ranges. Incorporating a range of single ended, double ended and showerbaths, we have a number of sizes to choose from – in square and round designs as their names suggest.
KBB Exhibition 2016
A resounding success, KBB 2016 saw the launch of our best stand design yet. Showcasing the new brand segmentation, the new brochures as well as being the launch pad for the new Imex Wyndham and Liberty collections as well as the Deuco Design30 basin range, we featured two fully tiled room sets to much consternation from our installation team.
Receiving comments such as “wow, Pura Bathrooms Group really have arrived”, we’ll take that as a compliment and believe comments like this are a reflection of the recognition of our intention to take the PBG brands onto the next level!
Virtual Worlds and EQ
Following extensive customer feedback, we are delighted to announce that our product ranges are all now live on the Virtual Worlds CAD design and EQ customer quotation software programmes.
We are even able to offer an in house design service for your showroom displays. Just another example of our commitment investing all the tools necessary to support our customers.
This service started with the design of the KBB stands in March, and continued its evolution by incorporating all our products in the software to enable the designer to use them in our client’s showroom designs.
The success of our designs can be appreciated in our client’s showroom, Ware Bathrooms Centre.
New East midlands distribution centre
The recent relocation of our distribution centre to a purpose built 2,800 pallet, 37,000ft2 facility, strategically located in Coalville, Leicestershire, means we can provide a fast, efficient service to our stockists.
We maintain a massive stock holding across all sites, and our fleet of vehicles and chosen courier partners distribute from the far North of Scotland to the tip of Cornwall in the South – covering over 70% of the UK next day.
We are growing!
And finally… In order to deliver the rapidly developing Pura Bathrooms Group business and to ensure we continue to provide you with an outstanding level of service, many new faces have joined the teams in both key internal and field based positions, covering all areas of our business: Operations, Logistics, Marketing, Customer Services and Sales.
With over 100 years combined industry experience joining the teams, we look forward to meeting you soon!